A local citation is basically known as providing a company’s or organization’s basic information on google. So that when people search for a particular company on the google search engine they should know what the company is about and where it is located.
This information includes details like; Company name, phone number, zip or postal code, and website address. The value of the citation is when you provide information about your business. Here Google will come to know that your business was mentioned through the presence of your NAP info. The more you provide your business information on the web, the more vital your business will appear to google. This will help with local rankings. Adding more links to the citations is better than the citation not having links.